Eight Methods To Generate Targeted Visitors To Your Site.

There was a time when this may have been true, but, those days are gone. According to a recent Netcraft report that suggests there are approximately 240,000,000 websites and blogs in existence and increasing rapidly daily. This means great competition for the eyes and minds of the people you wish to see your site and buy your product or service.

The most basic objective of any website is to generate targeted and motivated traffic. Doing this needs an ongoing digital marketing plan. So where do I start?

Whether you are just beginning the design and development of a new website, or are wondering why my existing website is not generating the leads you were hoping for, these eight tips are certain to provide the ground work that will help increase targeted traffic to your site.

Keyword Research:

Whether you rent an SEO firm or do it in house, be sure to expose the exact phrases that your potential buyers are trying to find.

Copywriting:

Nobody knows your business better than you. But sometimes it takes a good writer to take what you know and 'buff it up' to really make it shine.

Optimize your site for the Search Engines:

Onpage optimization involves populating your site with the keywords you've determined as your most important.

Inbound Link Creation:

Inbound links are links that point customers to your page and content. Search Engines see them as a vote of confidence that another site has given you.

Social Media Optimization:

Not only are these easy to obtain powerful inbound links, but this is an amazing tool to talk directly to an engaged and typically supportive viewers.

Offline Advertising and collateral materials:

Ensure that any offline activities like traditional advertising or Direct Mail are in sync along with your online messaging.

Public relations & article marketing:

Get the word out through both traditional channels and online news and article sources. Write a press release announcing the new venture and submit to both local media also online sources.

Get out and shake some hands:

I'd be remiss if I recommended that all this will benefit your business without getting out and making some personal connections. Face to face relationships for most small business will never be replaced completely by any amount of internet marketing.

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